Electric mobility: A Hamburg entrepreneur defies the competition from China
Florian Walberg is a pioneer in private e-scooters. Today, Xiaomi and Segway threaten to displace his brand. To prevent this, he is pushing the limits of his quality promise.
Florian Walberg, founder of Egret, a German e-scooter company, is under pressure to keep up with innovations in the rapidly growing market. The market for private e-scooters in Germany has grown from 571,000 units in 2022 to 1.36 million units last year, with an annual growth rate of 20-30%. According to McKinsey expert Darius Scurtu, the European market for private e-scooters is expected to reach 1-2 billion euros by 2030.
Walberg, one of the pioneers of the industry, aims to prove that there is still room for a German manufacturer, despite the market being dominated by Chinese brands Xiaomi and Segway.
Written by urgent.news from Handelsblatt's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
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- E-mobility: A Hamburg entrepreneur defies the competition from China handelsblatt.com
