E-mobility: A Hamburg entrepreneur defies the competition from China
Florian Walberg is a pioneer in private e-scooters. Today, Xiaomi and Segway threaten to displace his brand. To prevent this, he is pushing the limits of his quality promise.
Florian Walberg, founder of Egret, is a pioneer in the e-scooter industry in Germany. His company has recently launched a new e-scooter model that can reach speeds of 45 km/h and features a built-in seat. The e-scooter market in Germany is growing rapidly, with sales of private e-scooters increasing from 571,000 in 2022 to 1.36 million last year.
According to McKinsey expert Darius Scurtu, the market is expected to continue growing by 20-30% annually and could reach a value of €1-2 billion by 2030. However, the market is currently dominated by Chinese brands Xiaomi and Segway, and Walberg aims to prove that there is still room for a German manufacturer.
Written by urgent.news from Handelsblatt's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
