Google says Asian advertisers spending less off due to Europe's customs changes
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Google disclosed that some of its Asian advertisers, likely Chinese e-tailers, are purchasing fewer ads due to Europe's customs changes. During Alphabet's Q3 earnings call, chief business officer Philipp Schindler mentioned that certain APAC advertisers were affected by the EU eliminating its de minimis exemption. The EU introduced a temporary €3 customs duty for every consignment valued under €150 imported from outside the EU.
This temporary duty, part of the EU's efforts to protect European retailers from cheap imports, has contributed to slower growth in Google's advertising revenue. Many of these imports come from Chinese e-tail giants, which account for about ten percent of Google's advertising revenue.
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