Google says Asian advertisers spending less off due to Europe's customs changes
PLUS: Brake pedals break on Huawei-made cars; North Korea named as source of Binance hack; and more!
Google reports that many of its Asian advertisers – most likely Chinese e-tailers – are purchasing fewer ads due to changes in Europe's customs policies. On Alphabet's Q3 earnings call, chief business officer Philipp Schindler mentioned the slowdown in ad sales growth, attributing it to the EU eliminating its de minimis exemption.
This exemption previously allowed the EU to collect no import duty on nearly 5.9 billion low-value items shipped to the continent in 2025. The new customs regime, aimed at protecting European retailers from cheap imports, has contributed to slower growth at Google, which is thought to have ten percent of its advertising revenue from Chinese e-tail giants like Temu, Shein, and Alibaba.
Written by urgent.news from The Register's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
This story
This is one outlet's version. Read the fullest account.
