Ajay Devgn moves Bombay HC over FDA’s pan masala ad notice
Ajay Devgn has initiated legal proceedings in the Bombay High Court over show-cause notices related to advertisements for pan masala. Shah Rukh Khan and Tiger Shroff are also under scrutiny, facing similar notices. The actors must withdraw their ads and explain their endorsement agreements, considering that Vimal Pan Masala is deemed a prohibited smokeless tobacco product in the region.
Mumbai, October 30, 2026: The Maharashtra Food and Drug Administration (FDA) is set to determine the next steps regarding a Vimal Elaichi advertisement after three Bollywood actors responded to notices issued by the regulator, FDA Commissioner Tukaram Mundhe disclosed on Tuesday. The notices were directed towards Shah Rukh Khan, Ajay Devgn and Tiger Shroff.
Responses from all three actors were received, while two of them sought individual hearings before the department, which were concluded on September 28. However, the commissioner did not specify which two actors attended the hearings. "Responses from all three have come in," Mundhe stated, noting that the hearings for the two actors were completed recently.
The Maharashtra FDA had issued notices to the actors on August 11, questioning the advertisement for potentially constituting surrogate advertising for Vimal Pan Masala, a product that is banned in the state. No final decision or penalty has been announced yet.
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