Ajay Devgn Moves Bombay High Court Against Maharashtra FDA Notice Over Vimal Elaichi Surrogate Advertising
Mumbai: Bollywood actor Ajay Devgn has approached the Bombay High Court challenging a Maharashtra FDA show-cause notice over his endorsement of ‘Vimal Elaichi’, with the regulator alleging that the advertisements indirectly promote banned ‘Vimal Pan Masala’ in the state. Bombay High Court Likely To Hear Petition On November 4 The petition is expected to come up for hearing before a bench of Chief…
Bollywood actor Ajay Devgn has filed a petition with the Bombay High Court in response to a Maharashtra FDA show-cause notice. The regulator is challenging the actor's endorsement of 'Vimal Elaichi', claiming it serves as surrogate advertising for 'Vimal Pan Masala', a prohibited product in the state. The Bombay High Court is set to hear the petition on November 4.
Devgn has raised concerns about the constitutional validity of the FDA provisions and argues that the regulator erroneously targeted him, the actor, rather than the product's manufacturer. The Maharashtra FDA had previously issued similar notices to other brand ambassadors, including Shah Rukh Khan and Tiger Shroff. The manufacturer, PB Agro, had previously sought to have the notices dismissed in the Delhi High Court, but the court dismissed the plea, stating that the matter should be addressed by a Maharashtra court given its connection to actions within the state.
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