Maharashtra FDA To Decide Further Action Over Vimal Elaichi Ad After Shah Rukh Khan, Ajay Devgn And Tiger Shroff Respond
Mumbai, October 30, 2026: The Maharashtra Food and Drug Administration (FDA) is likely to take the matter forward after three Bollywood actors responded to notices issued over a Vimal Elaichi advertisement, FDA Commissioner Tukaram Mundhe said on Tuesday. Actors Respond To Notices The notices were issued to Shah Rukh Khan, Ajay Devgn and Tiger Shroff. Mundhe said responses had been received from…
Mumbai, October 30, 2026: The Maharashtra Food and Drug Administration (FDA) is set to determine the next steps regarding a Vimal Elaichi advertisement after three Bollywood actors responded to notices issued by the regulator, FDA Commissioner Tukaram Mundhe disclosed on Tuesday. The notices were directed towards Shah Rukh Khan, Ajay Devgn and Tiger Shroff.
Responses from all three actors were received, while two of them sought individual hearings before the department, which were concluded on September 28. However, the commissioner did not specify which two actors attended the hearings. "Responses from all three have come in," Mundhe stated, noting that the hearings for the two actors were completed recently.
The Maharashtra FDA had issued notices to the actors on August 11, questioning the advertisement for potentially constituting surrogate advertising for Vimal Pan Masala, a product that is banned in the state. No final decision or penalty has been announced yet.
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