‘Not our friends’: Victorian Coalition warns Advance’s ‘bizarre’ campaign may cost it majority government
Exclusive: Rightwing lobby group, which says state poll is trial run for next federal election, accused of undermining Victorian Liberal messaging Get our new political email , free app or daily news podcast Victorian Coalition MPs have criticised a prominent conservative lobby group’s pre-election campaign as “bizarre” and warned it may cost them majority government at next month’s state…
Victorian Coalition lawmakers have labeled a conservative lobby group's pre-election campaign as "bizarre" and expressed concern that it may jeopardize their chances of securing a majority government in the upcoming state election. The group, Advance, is launching a 60-second AI-generated ad featuring Premier Ben Carroll alongside previous premiers, emphasizing the message "put Labor last."
Coalition members argue that such messaging contradicts their own campaign efforts, which have consistently urged voters to support the Liberal and National parties to defeat Labor. This campaign comes at a crucial time, as Advance aims to test the strategy ahead of the federal election, which is set for 2028. Some Coalition MPs worry that Advance's campaign could confuse voters and undermine their own messaging, potentially benefiting One Nation, which has also targeted key seats in Victoria.
Despite the criticism, Advance maintains that their campaign is strategic, citing polling data that shows a significant portion of voters would prefer to preference Labor over the other parties.
Written by urgent.news from The Guardian Australia's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
