Multimedia Group wins Media Organisation of the Year award at the 2025 CIMG Awards

The Multimedia Group Limited has been honored with the title of Marketing-Oriented Media Organisation of the Year for 2025, as announced at the 37th Annual National Marketing Performance Awards by the Chartered Institute of Marketing, Ghana (CIMG). The ceremony took place at the Labadi Beach Hotel in Accra on Saturday, October 17, 2026, to acknowledge the Group’s effective utilization of radio, television, and digital platforms to enhance public engagement and audience involvement.

CIMG commended the Multimedia Group for its ability to transform audience attention into public conversation and participation, specifically highlighting its JoyNews Impact Maker Awards and other audience-centric initiatives. The Group's strategic use of its media channels was noted for turning audience focus into communal dialogue, underlining the power of strong editorial brands backed by synchronized marketing strategies.

The citation also cited the Group's substantial audience shares in 2025: television reached 28 percent, Accra radio 46.9 percent, and Kumasi radio 43.2 percent. The 2026 JoyNews Impact Maker Awards, which drew approximately 2,000 attendees and 34 corporate participants, were also highlighted for their impressive reach. The institute emphasized that the Group's marketing strategy transcended mere broadcasting; it created environments where audiences could congregate, contribute, and share experiences.

The Impact Maker event served as a prime example of how editorial trust could foster valuable community and partner interactions. In their final remarks, CIMG praised the Multimedia Group’s outstanding performance and its prominent position within Ghana’s media sector. The institute declared the Multimedia Group Limited as the recipient of the prestigious Marketing-Oriented Media Organisation of the Year award for 2025.

The Multimedia Group operates across Ghana through various radio, television, and digital platforms, among them Joy 99.7 FM, JoyNews, Adom FM, Hitz FM, Asempa FM, Luv FM, Nhyira FM, Adomonline, and MyJoyOnline.com. This award recognizes the Group’s marketing effectiveness and its commitment to audience-focused initiatives that bolster public engagement.