Multimedia Group wins Media Organisation of the Year award at the 2025 CIMG Awards
The Multimedia Group Limited has been named Marketing-Oriented Media Organisation of the Year for 2025 at the 37th Annual National Marketing Performance Awards organised by the Chartered Institute of Marketing, Ghana (CIMG). The award was presented at the Labadi Beach Hotel in Accra on Saturday, October 17, 2026, in recognition of the Group’s use of radio, television and digital platforms to…
The Multimedia Group Limited has received the prestigious Marketing-Oriented Media Organisation of the Year award for 2025 at the 37th Annual National Marketing Performance Awards. The award was presented by the Chartered Institute of Marketing, Ghana (CIMG) at the Labadi Beach Hotel in Accra on October 17, 2026. The award recognizes the Group’s exceptional use of radio, television, and digital platforms to engage the public and foster audience participation.
CIMG praised the Multimedia Group for their innovative approach, turning audience attention into public conversation and participation. The citation highlighted the Group’s success with its JoyNews Impact Maker Awards and other audience-focused initiatives. It emphasized the value of strong editorial brands supported by coordinated marketing strategies.
The citation also noted the Group’s impressive audience shares for 2025, with television holding 28%, Accra radio at 46.9%, and Kumasi radio at 43.2%. Additionally, the 2026 JoyNews Impact Maker Awards attracted approximately 2,000 attendees and 34 corporate participants. CIMG recognized that the Multimedia Group's marketing strategy extended beyond broadcasting messages. They transformed their media properties into platforms where audiences could gather, contribute, and share experiences.
The Impact Maker event exemplified how editorial trust could support valuable experiences for communities and partners. CIMG concluded by commending the Multimedia Group's outstanding performance and their pivotal role in Ghana’s media industry, stating they set a high standard of excellence as a media house of choice. The Multimedia Group operates across various platforms, including radio, television, and digital channels in Ghana.
Its notable brands include Joy 99.7 FM, JoyNews, Adom FM, Hitz FM, Asempa FM, Luv FM, Nhyira FM, and MyJoyOnline.com. This award highlights the Group's marketing prowess and their commitment to audience engagement through strategic initiatives.
Written by urgent.news from MyJoyOnline Ghana's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
