Visa und Open AI wollen mit Shopping-Agenten Geld verdienen
KI-Agenten suchen Produkte in eigener Regie – und wickeln künftig auch die Zahlung selbständig ab. Doch sie könnten gezielt jene Angebote wählen, die dem Zahlungsanbieter die höchsten Provisionen einbringen.
Visa and OpenAI are exploring opportunities to earn money through shopping agents that can independently select products and handle payments. Consumers are already familiar with this process, as they often spend time searching for products online and then spend additional time entering payment details. Visa suggests that a significant portion of consumers, 17%, would be open to having a KI-assistant handle the entire purchase and payment process, even for amounts up to a pre-set limit.
However, this convenience could come at a cost, as the shopping agents might prioritize deals with higher fees for the payment processors. This raises concerns about fairness and transparency in the process, as well as potential privacy issues with the data collected during online transactions. Despite these concerns, Visa sees significant potential in the AI industry and has established partnerships with OpenAI and Google to develop a standardized solution for AI agents to communicate with online shops.
As the technology develops, the issue of legal responsibility for AI agents becomes increasingly complex, with no clear framework in place to protect consumers.
Written by urgent.news from NZZ Wirtschaft's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
