Visa and Open AI want to make money with shopping agents
AI agents search for products on their own - and in the future will also handle payments independently. However, they could specifically choose those offers that bring the payment provider the highest commissions.
Visa, a major credit card company, is exploring the use of AI agents to make online purchases, including payments, on behalf of consumers. A recent study found that 17% of respondents would be open to having an AI assistant make a purchase, including payment, autonomously, while 33% would allow AI to pay up to a certain amount without confirmation.
Visa is partnering with tech companies, including Open AI and Google, to develop this technology, which could allow consumers to search for products using chatbots like Chat-GPT and make purchases directly. However, concerns have been raised about the potential for AI agents to prioritize products that generate higher commissions for payment providers, and about the handling of consumer data.
Written by urgent.news from NZZ Wirtschaft's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
