Wine, Italian wineries accelerate generational change. Supply chain worth 40 million
Italian wine is accelerating in terms of generational change and improving its performance precisely thanks to the strong influx of young people. This is the main novelty emerging from the strategic report "Visione vino 2026...
The Italian wine industry is experiencing a generational shift, with young people driving growth and improvement in performance. According to a report by The European House Ambrosetti, 30.4% of family-owned wine companies have completed the generational transition, while 39.2% are still in the process. Companies that have brought in new generations have seen revenues 8.8% higher than average and are more likely to invest.
The sector has an average age of 45, compared to 60 in the broader agricultural industry. The report also estimates that the wider wine industry, including services, distribution, and catering, generated a turnover of €36.8 billion in 2025.
Written by urgent.news from Il Sole 24 Ore's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
