Emmys will move from broadcast TV to Prime Video in 2027
Non-Amazon Prime subscribers will be able to watch the awards show on the platform.
Amazon has announced that the Emmy Awards will be broadcast exclusively on Prime Video, starting in 2027. This marks a significant shift as the ceremony has previously rotated across various broadcasters for the past seven decades. The streaming platform will offer the awards show free worldwide for six years, airing in over 240 countries and territories.
Non-Prime subscribers will also have access to the ceremony on Prime Video. This decision comes as the Emmys face potential declines in viewership, with this year's ratings down nearly 10% compared to the previous year. Despite this, the telecast's 6.87 million viewers were still higher than its all-time low of 4.3 million in 2024.
The move follows similar changes in the industry, with the Oscars now streaming on YouTube and Netflix having streamed the Screen Actors Guild Awards since 2024.
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