TDAP marks record participation at Saudi Food Show 2026

JEDDAH: The Trade Development Authority of Pakistan (TDAP) achieved its largest-ever participation at the Saudi Food Show 2026, the premier global food and beverage exhibition, by inaugurating the Pakistan Pavilion at the Jeddah Superdome. This year, the TDAP represents an unprecedented 30 Pakistani companies across critical sectors such as rice, pulses and grains, food, beverages, meat and poultry, flavors, and packaging machinery.

Focusing on Pakistan's growing presence in the agri-food industry, 14 major companies from the rice sector are participating, signaling the nation's expanding reach in the international market. On opening day, Syed Mustafa Rabbani, Consul General of Pakistan in Jeddah, Dr. Shagufta Zareen, Minister Technical/Commercial Section of the Embassy of Pakistan, and the Trade Counsellor in Jeddah toured the Pakistan Pavilion.

Rabbani underscored Pakistan's dedication to economic diplomacy and export-driven growth during his remarks. Accompanying the opening, Dr. Shagufta Zareen guided visiting dignitaries through stall locations, strategic branding, pavilion design, media outreach, and upcoming B2B matchmaking sessions arranged by the Pakistani consulate.

Beyond the exhibition itself, TDAP has assembled a trade delegation of 13 rice and meat exporters. To maximize trade conversions, an executive networking lounge within the pavilion facilitates B2B consultations. Moreover, the Commercial Section extended an invitation to prominent Saudi buyers in rice, pulses and grains, processed food, beverages, salt, and meat and poultry sectors for direct engagement with Pakistani exhibitors through targeted B2B sessions and an official networking dinner.