Stray Kids drives 10 mil. views for Busan tourism in KTO's latest campaign
The Korea Tourism Organization (KTO) has scored a major hit in its quest to turn global K-pop fandom into real-world travel momentum. Its promotional video featuring global powerhouse Stray Kids recently shattered the 10 million-view mark, giving Korea's regional tourism strategy a powerful boost. Released as part of the KTO’s flagship BIAS (Be In Artists’ Scenes) campaign — a strategic…
The Korea Tourism Organization (KTO) has achieved remarkable success with its latest campaign aimed at harnessing global K-pop fandom for real-world travel. A promotional video, featuring the immensely popular K-pop group Stray Kids, has surpassed the 10 million-view mark, providing a significant boost to Korea's regional tourism strategy.
Launched as part of the KTO’s flagship BIAS (Be In Artists’ Scenes) campaign, a joint effort with JYP Entertainment, the video cleverly incorporates the term "bias" to inspire international wanderlust. By following in the footsteps of their favorite idols, fans are encouraged to travel beyond Seoul and explore the diverse cultural landscape of Korea's broader regions.
In the Busan segment of the video, Stray Kids takes viewers on an exciting adventure through the city's iconic landmarks, including Songdo Beach, Bupyeong Kkangtong Market, and the vibrant Gamcheon Culture Village. The personal touch of featuring I.N., a native Busan resident and band member, adds a relatable element for fans.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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