Stray Kids Tourism Promo Video Hits 10 Million Views
[Culture] : A promotional video for the city of Busan featuring K-pop band Stray Kids has surpassed ten million views. The Korea Tourism Organization said Monday that the video, released in July as part of its “BIAS (Be in Artists’ Scenes)” campaign, was designed to show K-pop artists visiting popular South ... [more...]
The Korea Tourism Organization (KTO) has achieved remarkable success with its latest campaign aimed at harnessing global K-pop fandom for real-world travel. A promotional video, featuring the immensely popular K-pop group Stray Kids, has surpassed the 10 million-view mark, providing a significant boost to Korea's regional tourism strategy.
Launched as part of the KTO’s flagship BIAS (Be In Artists’ Scenes) campaign, a joint effort with JYP Entertainment, the video cleverly incorporates the term "bias" to inspire international wanderlust. By following in the footsteps of their favorite idols, fans are encouraged to travel beyond Seoul and explore the diverse cultural landscape of Korea's broader regions.
In the Busan segment of the video, Stray Kids takes viewers on an exciting adventure through the city's iconic landmarks, including Songdo Beach, Bupyeong Kkangtong Market, and the vibrant Gamcheon Culture Village. The personal touch of featuring I.N., a native Busan resident and band member, adds a relatable element for fans.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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