Stray Kids drives 10 mil. views for Busan tourism in KTO's latest campaign
The Korea Tourism Organization (KTO) has scored a major hit in its quest to turn global K-pop fandom into real-world travel momentum. Its promotional video featuring global powerhouse Stray Kids recently shattered the 10 million-view mark, giving Korea's regional tourism strategy a powerful boost. Released as part of the KTO’s flagship BIAS (Be In Artists’ Scenes) campaign — a strategic…
The Korea Tourism Organization (KTO) has achieved a significant milestone with its latest campaign aimed at turning global K-pop fandom into real-world travel. The promotional video, starring the popular K-pop group Stray Kids, has surpassed the 10 million view mark, providing a major boost to Korea's regional tourism strategy. Launched as part of the KTO's flagship BIAS (Be In Artists’ Scenes) campaign, the video cleverly leverages the term "bias" to inspire international travel.
By following in the footsteps of their favorite idols, fans are encouraged to explore beyond Seoul and discover the cultural richness of Korea's broader regions. The Busan installment of the campaign showcases Stray Kids taking fans on an energetic journey through the city's iconic spots, including Songdo Beach, Bupyeong Kkangtong Market, and the vibrant Gamcheon Culture Village.
The video also features I.N., a native of Busan, offering fans a personal touch as she guides viewers through the city's highlights.
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Also reported by 2 other outlets
- Stray Kids drives 10 mil. views for Busan tourism in KTO's latest campaign koreatimes.co.kr
- Stray Kids Tourism Promo Video Hits 10 Million Views world.kbs.co.kr
