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Samsung Electronics to expand personalized AI subscription services

Samsung Electronics said Monday it will expand its artificial intelligence (AI) subscription services by offering more personalized options tailored to individual customers. The service, launched two years ago, has generated nearly 1 trillion won ($734 million) in cumulative sales, excluding mobile products, the Korean tech giant said. "Samsung AI subscription with Blue Pass is approaching 1…

Samsung Electronics to expand personalized AI subscription services

Samsung Electronics announced on Monday plans to broaden its artificial intelligence (AI) subscription services, introducing more customized options for individual consumers. The service, launched two years ago, has amassed approximately 1 trillion won ($734 million) in sales, not including mobile devices, according to the South Korean technology company.

Im Sung-taek, executive vice president in charge of the company's Korea sales division, expressed gratitude for customer support during a press conference. The company's recent enhancements aim to intensify personalized customer service. Samsung has introduced two fresh offerings to its Blue Pass service, which includes expert assistance from product setup to post-purchase support.

Reflecting on the service's success, Samsung revealed intentions to further expand subscription choices based on customers' life stages, product management requirements, and financial plans. The company linked the expansion to the burgeoning domestic subscription market, noting that 94.8 percent of Samsung's customers have embraced the Blue Pass service.

Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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