Samsung Electronics to expand personalized AI subscription services
Samsung Electronics said Monday it will expand its artificial intelligence (AI) subscription services by offering more personalized options tailored to individual customers. The service, launched two years ago, has generated nearly 1 trillion won ($734 million) in cumulative sales, excluding mobile products, the Korean tech giant said. "Samsung AI subscription with Blue Pass is approaching 1…
Samsung Electronics announced on Monday plans to broaden its AI subscription services by providing more personalized options for individual customers. The service, introduced two years ago, has generated approximately 1 trillion won ($734 million) in sales, not counting mobile products, according to the company. Samsung AI subscription, known as Blue Pass, has achieved this milestone just a year after its launch, thanks to the loyalty and support of customers, stated Im Sung-taek, executive vice president of the company's Korea sales team.
The most recent update emphasizes enhancing customized customer care. Samsung has added two new choices to its Blue Pass service, which offers expert assistance ranging from product setup to post-purchase support. In light of the service's growth, Samsung intends to broaden subscription choices based on customers' life stages, product management requirements, and budgets.
The company pointed to the rapid expansion of the domestic subscription market as a primary driver behind the expansion. According to Samsung, 94.8 percent of consumers have subscribed to AI services.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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