Samsung Electronics to expand personalized AI subscription services

SEOUL, September 28 (Yonhap) -- Samsung Electronics has announced plans to broaden its AI subscription services, introducing more personalized offerings for individual customers. The AI subscription service, introduced two years ago, has amassed nearly 1 trillion won (US$734 million) in sales, excluding mobile products.

Im Sung-taek, executive vice president overseeing South Korea's sales, expressed gratitude for customer support, stating that Samsung AI subscription sales approached 1 trillion won just one year after launch. The recent update emphasizes enhancing personalized customer care, with Samsung adding two new options to its Blue Pass service. This service delivers expert assistance, covering areas from product installation to post-sales support.

In light of the service's success, Samsung intends to expand subscription choices according to customers' life stages, product management requirements, and budgets. The company attributes its decision to the rapid growth of the domestic subscription market. According to Samsung, 94.8 percent of South Korean consumers utilized subscription services this year. On average, each individual engaged with 5.5 subscription services and spent 41,853 won monthly on subscriptions.