Tourism Conditions Improve Across Most Economies Despite Global Headwinds, WEF Index Finds
Travel and tourism development conditions are at their strongest since 2019: 92 per cent of the 110 economies in the 2026 Travel & Tourism Development Index (TTDI) improved their score
The World Economic Forum's 2026 Travel & Tourism Development Index reveals that travel and tourism conditions have reached their strongest state since the pandemic, with 92% of 110 surveyed economies showing improvement since 2024. Japan tops the rankings, followed by the United States, Spain, Australia, and France. The index attributes this growth to advancements in cultural resources, tourism infrastructure, air connectivity, and business travel.
Emerging tourism economies have outperformed the traditional top markets, with Asia-Pacific nations leading the charge in improvement. Albania experienced the most significant growth between 2024 and 2026. However, the report warns that increased demand and workforce shortages are creating challenges for destinations, even as tourism investment fails to keep pace with rising visitor numbers.
The index's authors emphasize that tourism's value depends on how it is managed, highlighting the need for collaboration between businesses, governments, and civil society. The World Economic Forum's Beyond Tourism Day in Geneva will bring together leaders to discuss strategies for resilient growth and renewed impact in the travel and tourism sector.
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