Oliver CEO: I wouldn’t change anything about the City – embrace the wabi-sabi!

Angela Tangas, the globally renowned CEO of Oliver, a leading marketing agency, spoke to the City’s media about her career and views on the Square Mile. Born in Melbourne, Australia and now residing in London, Tangas has an impressive background in marketing and business. Her diverse experiences in the industry have shaped her unique perspective on the importance of embracing the wabi-sabi philosophy, which encourages individuals to find beauty and value in imperfection and transience.

Tangas first entered the marketing world during her teenage years as a work experience at Telstra. She has since then grown her career, taking on roles such as CEO of Dentsu UK & Ireland and chief strategy officer at The Brandtech Group, showcasing her adaptability and drive for innovation. Speaking about her most memorable business lunch, she recalled meeting Jack Dorsey, the founder of Square, at the early stages of the company's journey.

Tangas' proudest moment, however, is when her brilliant team tackled complex challenges and achieved unprecedented results.

When asked about her proudest moment at work, Tangas emphasized the importance of continuous growth and learning, stating that her greatest satisfaction comes from witnessing her team's development and success. Her career advice is to learn the shape of a problem first and then act, allowing for a well-calculated and strategic approach to problem-solving. She also warns against the dangers of preserving performance at all costs, arguing that such a mindset can hinder long-term success.

Optimistic about the year ahead, Tangas credits her company for being at the forefront of marketing transformation, leveraging cutting-edge technology and talent to help industries rewire their internal and external ecosystems. Looking forward, she believes that the real measure of success will be how effectively these changes are utilized and deeply embedded within organizations.

When asked about her favorite weekend activity, she mentions attending the theatre, visiting museums, or traveling to Italy for her love of architecture and fashion.