The Reverie Saigon unveils a new approach to MICE travel

The Reverie Saigon has introduced a fresh approach to MICE (Meetings, Incentives, Conferences, and Exhibitions) travel, offering a comprehensive suite of services that blend business objectives with a deeper understanding of the destination. The hotel boasts 15 meeting and event venues, including the 618-square-meter La Scala Ballroom, a pillar-free space renowned for its versatility.

Beyond formal presentations, The Reverie Saigon provides unique experiences such as private yacht journeys along the Saigon River, chauffeured city tours in Rolls-Royce vehicles, tailored photography tours, and curated dining experiences, allowing planners to craft itineraries that cater to both professional and leisure interests.

Ho Chi Minh City's status as a leading MICE destination has been reinforced internationally, gaining recognition in 2025 as Asia’s Best MICE Destination by the World MICE Awards. The city has also been designated Asia’s Leading Business Travel Destination and Asia’s Leading Festival & Event Destination, a title it has held since 2023.

In response to this strategic opportunity, the Ho Chi Minh City People’s Council has implemented a support policy for MICE groups that combine business events with tourism activities until 2030, aiming to boost international arrivals and integrate business events with leisure and accommodation.

Infrastructure developments in Ho Chi Minh City have further bolstered its MICE capabilities. Terminal 3 at Tan Son Nhat International Airport commenced operations in 2025, while Metro Line 1 introduced urban rail connectivity, with Metro Line 2 set to commence construction in January 2026. This, coupled with an expanding road network and upscale accommodations, enhances the city's capacity to host international MICE groups.

The city's vibrant urban landscape, characterized by a blend of architecture, history, art, shopping, and gastronomy, offers a rich backdrop for incorporating authentic local experiences into MICE programmes.

The Reverie Saigon, situated at the intersection of Nguyen Hue Boulevard and Dong Khoi Street, epitomizes this integrated approach. Its lodging options range from spacious rooms with Italian-inspired interiors and city views to intimate settings ideal for executive meetings and private luncheons. The hotel's event spaces, including La Scala Ballroom, San Carlo, and Amber & Jade, are designed to accommodate various group sizes and event formats, supported by an experienced events team.

Post-meeting, guests can unwind in the hotel’s wellness facilities, including the Spa, outdoor pool, and a range of dining venues featuring European and Asian cuisines, including a Michelin-starred Cantonese restaurant, Long Trieu.

Beyond the hotel, The Reverie Saigon serves as a gateway to Ho Chi Minh City's cultural and leisure attractions, accessible via an efficient transport system including Metro Line 1. The hotel’s Concierge team, led by a head of concierge with Golden Keys to the City distinction, offers personalized recommendations, ensuring a seamless and enriching experience.

Additional signature experiences, such as river cruises, Rolls-Royce city tours, and private photography excursions, further enhance the city exploration aspect of MICE programmes, creating memorable connections between business and cultural immersion.