From admin to architect: Jamf’s vision for the autonomous Apple enterprise
Now a private company , Jamf opened its big annual event for Apple enterprise management teams, JNUC , by taking big steps to exploit artificial intelligence in the management of Apple fleets. During her keynote speech at the Kansas City event, CEO Beth Tschida shared some of the details of the platform-scale overhaul the company has set in motion. “IT teams are managing more endpoints and more…
Jamf, the Apple enterprise management company, has unveiled ambitious plans to leverage artificial intelligence (AI) in its services. During the annual JNUC event in Kansas City, CEO Beth Tschida emphasized the company's commitment to automating IT tasks through AI. Tschida stated that AI runs better on Apple, and Apple runs better on Jamf, showcasing the synergy between the two.
She highlighted that IT teams are managing an increasing number of endpoints and complexities, and Jamf aims to handle more of the routine work automatically. Tschida expressed confidence in the future of AI in IT, stating that organizations must embrace it rather than try to block it.
The company has introduced several new AI-powered features. One such feature is an AI-powered self-service diagnostics system, allowing employees to troubleshoot their devices by asking Jamf questions, which provides immediate explanations and fixes. This automation extends to AI governance, with the introduction of an AI Governance suite that helps IT take control of shadow AI across their networks.
The suite includes a centralized AI control panel, enabling administrators to enforce usage policies and generate audit-ready reports.
Jamf also announced new capabilities to prevent corporate files from being uploaded to personal AI accounts through browsers on managed devices. Furthermore, the company is enabling the deployment of local inference engines, allowing AI workloads to run directly on Apple hardware, ensuring that prompts and sensitive data remain on the device.
In terms of IT transformation, Jamf is positioning itself as an application, with new offerings like a Platform API Gateway and a Terraform provider. These tools allow IT teams to manage their Apple environments using "Infrastructure as Code," enabling peer-reviewed changes and easy rollbacks. Jamf also introduced a new NFC/RFID system called Jamf Tap, which simplifies device assignment and app sign-in for frontline workers.
The company's final announcements include Ring Deployments, a rollout system for testing updates with a pilot group before expanding to the entire fleet, and a curated catalog that automatically installs and updates popular Mac apps. JNUC 2027, marking the company's 25th anniversary, will take place in Anaheim, California, from October 26 to 28, 2027.
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