EXCLUSIVE: Snap CEO Evan Spiegel says smart glasses disguised as normal eyewear are 'creepy' — why Specs look bold on purpose
Disguised smart glasses are kind of "creepy.” Snap CEO Evan Spiegel tells Tom’s Guide why the new $2,195 Specs look bold and unmistakable on purpose.
Snap CEO Evan Spiegel has revealed that the smart glasses, named Specs, are intentionally designed to be visually conspicuous and unapologetic. In an exclusive interview, Spiegel explained that this bold design choice is a deliberate decision to avoid the "creepy" perception often associated with smart glasses. He stated, "I think a lot of companies have made the mistake of trying to make smart glasses look like normal glasses, which really just ends up being kind of creepy."
Instead, Snap has opted to make the hardware unmistakable, aiming to create visual transparency and reduce any potential tension. The designer wearables, which feature iridescent lenses and a distinct style, are meant to invite conversation and challenge people's assumptions about the technology. Spiegel emphasized that the glasses are intended to be "loud" by design, making it clear that they are indeed a computer on your face.
While the look has drawn some criticism, the CEO believes that this approach will help defuse any unease associated with wearing the device.
Written by urgent.news from Tom's Guide's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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- 'New type of computer': Snap Specs reveals how its new smart glasses fit into your daily life alongside new AR experiences tomsguide.com
- Snap announces Specs Intelligence app for iPhone and Mac, cellular variant of Specs 9to5mac.com
- Snap’s powerful Specs smart glasses make the case for AR going mainstream androidauthority.com
- I wore Snap’s $2,200 smart glasses theverge.com
- Snap partners with Salesforce, Nvidia, AWS for Specs techinasia.com
