CJ ENM eyes European growth with major brand push in Poland

CJ ENM, the Korean entertainment conglomerate behind acclaimed works like Parasite and Studio Dragon dramas, is expanding its presence in Central and Eastern Europe. Following its involvement in the 2026 Korea-Poland Brand Week held in Warsaw on Tuesday and Wednesday, the media giant announced on Thursday its plans to intensify content distribution and establish local production partnerships throughout the region.

The event, organized by the Korea Creative Content Agency (KOCCA) and hosted by the Ministry of Culture, Sports and Tourism, saw CJ ENM signing a memorandum of understanding with the Korean Cultural Center in Poland and KOCCA. This agreement aims to enhance the visibility of Korean content in Poland. CJ ENM intends to foster greater exchanges with European institutions and extend the reach of Korean content through screenings, promotional events, and other initiatives.

Throughout the two-day conference, the company set up interactive booths dedicated to its dramas Lovely Runner and The Legend of Kitchen Soldier, allowing attendees to engage directly with these shows. Additionally, a special screening of The Legend of Kitchen Soldier was held as part of the event's programming.