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Homegrown brands reshape China's booming cosmetics market

HUZHOU, China (Kyodo) -- In a cosmetics exhibition hall tucked away in the mountains of eastern China, shelves of creams, lotions and other beauty pro

  • Domestic brands now lead China's cosmetics market at 60%
  • Men's cosmetics consumption rises to 35.74% in 2025
  • Daixi zone, built on former mining site, hosts 330 cosmetics firms

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