CJ ENM eyes European growth with major brand push in Poland

CJ ENM, a major player in the Korean entertainment industry, is looking to expand its presence in Central and Eastern Europe. This comes after the company's involvement in the 2026 Korea-Poland Brand Week, held in Warsaw on Tuesday and Wednesday. Following the event, CJ ENM announced its plans to speed up content distribution and establish local production partnerships throughout the region.

The Korea Creative Content Agency (KOCCA) played a key role in organizing the two-day event, which was hosted by the Ministry of Culture, Sports and Tourism. During the conference, CJ ENM took steps to increase the visibility of its content in Poland. The company signed a memorandum of understanding with the Korean Cultural Center in Poland and KOCCA. This agreement aims to broaden exchanges with European institutions and grow the reach of Korean content.

As part of the agreement, CJ ENM plans to host screenings, promotional events, and other programs to bring its dramas to a wider European audience. The company ran experience booths for its popular shows, "Lovely Runner" and "The Legend of Kitchen Soldier," allowing attendees to engage directly with these productions. Additionally, a special screening of "The Legend of Kitchen Soldier" was held as part of the event.