Amazon adds a Shop tab to Prime Video's X-Ray feature for related products while watching shows, and Shop the Scene powered by Amazon Lens in the Shopping app (Sarah Perez/TechCrunch)
Amazon is going to make it easier to shop when you're watching TV. The retail giant on Thursday announced a series of new features …
Amazon has introduced new shopping features to its Prime Video and Shopping app. The company has added a Shop tab to Prime Video's X-Ray feature, allowing users to view related products while watching shows. This feature is designed to make it easier for users to shop while watching TV.
Additionally, Amazon has launched "Shop the Scene" powered by Amazon Lens in the Shopping app. This feature was announced alongside the new Shop tab on Prime Video.
The new features aim to enhance the shopping experience for Amazon users, providing them with more opportunities to discover and purchase products while engaging with their favorite TV shows.
Brief written by urgent.news from Techmeme, Tom's Guide — 2 reports on this story. Machine-written — may contain errors; check the original before relying on it.
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