Why Mediheal bets heavily on golf?
This is the second in a series of interview stories and feature stories about L&P Cosmetic, a company behind the globally popular facial sheet mask brand Mediheal, introducing the philosophies, insights and future strategies of leaders of the K-beauty company. — ED Bae So-hyun, a 33-year-old Mediheal-sponsored golfer on the Korea Ladies Professional Golf Association (KLPGA) Tour, was touched when…
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Mediheal, a globally renowned facial sheet mask brand, is experiencing a significant investment from L&P Cosmetic, the company behind the product. This strategic move aims to expand Mediheal's reach and influence in the beauty industry. A Korean golfer sponsored by Mediheal, ED Bae So-hyun, shared her experience with L&P's chairman, Kwon Oh-sub, highlighting the brand's unique approach to sponsorships.
Despite Bae's recent struggles, including missing the cut at the U.S. Women’s Open, Kwon's encouragement proved pivotal. The chairman emphasized that success should not be measured solely by victories but also by personal growth and perseverance. This insightful conversation underscores Mediheal's commitment to fostering talent and nurturing relationships within the golf community, demonstrating the company's broader vision beyond beauty products.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
Also reported by 1 other outlet
- Why Mediheal bets heavily on golf? koreatimes.co.kr
