Why Mediheal bets heavily on golf?
This is the second in a series of interview stories and feature stories about L&P Cosmetic, a company behind the globally popular facial sheet mask brand Mediheal, introducing the philosophies, insights and future strategies of leaders of the K-beauty company. — ED Bae So-hyun, a 33-year-old Mediheal-sponsored golfer on the Korea Ladies Professional Golf Association (KLPGA) Tour, was touched when…
Golfer Ed Bae So-hyun recently shared her experience of being sponsored by L&P Cosmetic, the company behind the popular Mediheal facial sheet mask brand. The timing of the dinner where she met with L&P's chairman, Kwon Oh-sub, was not perfect for her personal circumstances.
Bae had recently missed the cut at the U.S. Women's Open in Wisconsin after shooting 7 over par. Despite her recent success, winning three titles in 2024, she was desperate for another victory, particularly a fourth win to surpass the previous record. However, her recent performance on the international stage, coupled with a prolonged period without a win, had left her in a low emotional state.
In contrast to potential criticism or dismissal of her performance, Kwon offered Bae words of encouragement. He did not urge her to win, but instead emphasized the importance of focusing on the process rather than just the outcome. He told Bae that winning was not the only measure of success, and that she should instead concentrate on her own journey and the steps she could take to improve.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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- Why Mediheal bets heavily on golf? koreatimes.co.kr
