Ontop, the startup that changed how companies hire and pay global talent
Hiring someone in another country has gone from being unusual to becoming part of the way many companies operate. The problem is that, behind a remote worker, there are still contracts, payments, tax compliance, regulations, and different financial systems that need to work together. That market continues to expand. Deel's 2026 Global Hiring Report analyzed […]
Hiring talent and paying global employees has become increasingly common for businesses. However, managing contracts, payments, tax compliance, regulations, and financial systems across borders remains complex. Deel's 2026 Global Hiring Report revealed that Latin America is emerging as a significant source of worldwide talent, with 1 million contracts from over 37,000 companies in 150+ countries analyzed.
Ontop, a Colombian startup founded in 2020, recognized this opportunity and aimed to simplify hiring, onboarding, and payment processes for companies without having to navigate each country's financial and regulatory challenges. After years of rapid expansion, Ontop is now focusing on growth through artificial intelligence (AI) to maintain cost efficiency rather than expanding headcount.
The company reached profitability in 2024, reducing expenses by 10% while increasing revenue by 25% and achieving positive EBITDA and cash flow. With over $1 billion processed in international payments, Ontop is evolving from a payroll platform to a comprehensive "Global Workforce Engine," offering solutions for hiring, compliance, benefits, and financial services.
By leveraging AI, Ontop aims to provide scalable infrastructure for global work without increasing operational costs, ultimately enhancing the experience of remote workers and improving their access to quality financial services.
Written by urgent.news from Contxto's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
