GCB extends CSR to communities through staff- led initiatives
GCB Bank is expanding its corporate social responsibility efforts by empowering employees to identify and address pressing needs within communities across the country.
GCB Bank, a leading financial institution in Ghana, is broadening its corporate social responsibility (CSR) initiatives by empowering its employees to lead grassroots-level programs addressing local community needs. This program, called the Staff Community Impact Programme (SCIP), allows GCB staff to identify pressing issues in their communities, mobilize resources, and implement tailored solutions.
Cynthia E. Ofori-Dwumfuo, GCB Bank's Chief Marketing Communications and Customer Experience Officer, announced the initiative at Joy FM's Super Morning Show on September 10, stating that the program aims to foster a more grassroots approach to the bank's CSR activities.
Currently involving about 95 staff groups nationwide, the SCIP empowers employees to take the lead in identifying projects, raising funds, and overseeing their execution. The bank matches the funds raised, subject to approval. Projects backed by the initiative span critical sectors such as health, education, environmental protection, and road safety.
Some of the ongoing interventions include community clean-up drives, mentorship programs for schools, the construction of a borehole, and the provision of essential medical equipment to the Neonatal Intensive Care Unit at Korle Bu Teaching Hospital.
Nana Kwabena Yeboah, GCB Bank's Head of People and Culture, emphasized that the program also aims to strengthen employees' sense of ownership and responsibility towards the communities where they work. He highlighted that employees, given their direct connection to local communities, are often best positioned to identify challenges and determine the most impactful interventions.
By complementing its broader CSR initiatives, the Staff Community Impact Programme ensures that community development extends beyond large-scale projects, embracing smaller, locally driven interventions. GCB Bank pledges to monitor the projects closely, ensuring their continued functionality and the delivery of sustainable benefits to beneficiaries.
Written by urgent.news from Joy Business's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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- GCB extends CSR to communities through staff- led initiatives myjoyonline.com
