At Rs 2,99,900, Apple’s new foldable iPhone Duo triggers a meme storm

Apple has launched its first foldable smartphone, the iPhone Duo, at its Cupertino headquarters during a major product event. The price for the device begins at Rs 2,99,900, making it the most expensive item unveiled at the event. In comparison, the iPhone 18 Pro starts at Rs 1,64,900 and the iPhone 18 Pro Max at Rs 1,79,900. Following the price announcement, social media was flooded with humorous memes, ranging from "Aisi Zindagi" to the "Kidney" joke.

Among the reactions, one Twitter user humorously captioned, "Me with 3.5 LPA salary," comparing their salary with the hefty price tag. Another user jokingly shared, "no, we have iPhone Duo at home." Apple's entry into the foldable smartphone market marks its belief in the maturity of the technology to secure a significant share of the premium smartphone market.

The company is now set to compete directly with established players in the foldable phone segment. The iPhone Duo will be available in various storage capacities, including 256 GB, 512 GB, 1 TB, and 2 TB. Other products launched at the event included the AirPods 5 with active noise cancellation, the new Apple Watch Series 12, and Ultra 4 models.