Apple’s new boss starts with big gamble on costly first folding iPhone
John Ternus has entered his second week as Apple’s chief executive and the company has revealed the first major change to the iPhone since it was released almost 20 years ago. Ternus, who took on Apple’s top job after Tim Cook stepped down, was onstage on Wednesday at the company’s annual product release event in [...] The post Apple’s new boss starts with big gamble on costly first folding…
John Ternus has begun his second week as Apple's CEO, following Tim Cook's departure. At the company's annual product launch event, Apple unveiled the first major update to the iPhone in almost two decades: the Duo, a foldable smartphone. The Duo has a book-style design and is the largest iPhone ever produced, with a starting price of $1,999 (£1,475) and going up to $3,200.
Analysts speculate that Ternus's appointment may have been strategically timed for this significant iPhone launch. One analyst noted that the Duo could become a premium-priced ornament in Apple's product line, potentially not contributing to substantial growth. The foldable iPhone faces challenges as people are accustomed to the traditional iPhone design, and the software learning curve could be a hurdle for widespread adoption.
Apple also introduced the new iPhone 18 Pro and 18 Pro Max, starting at $1,199 (£855) and $1,299 (£959) respectively. The company announced enhancements to its AI-powered assistant, Siri, which will now access personal data across messages, emails, and other apps to provide information and perform tasks. This AI integration will also extend to the new Apple Watch.
Written by urgent.news from KahawaTungu's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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