Apple’s new boss starts with big gamble on costly first folding iPhone
The foldable phone has been a work-in-progress inside Apple for several years. When unfolded, the new Duo has the look of a small iPad. When folded in half, it has the look of a wider iPhone.
On September 10, Apple's chief executive John Ternus made his second week in office with the unveiling of the company's first foldable iPhone, the Duo. The foldable phone, which is the largest and most expensive in the product line, starts at $1,999 (approximately £1,475) in the United States and £1,999 in the UK. Ternus described the Duo as "inspired by the iPad" with a fluid and intuitive folding feature.
Apple's foldable phone has been in development for several years, aiming to differentiate itself from other foldable smartphones that feel "like two phones stuck together." According to Ben Wood, chief analyst at FDM CCS Insight, Ternus's promotion was timed specifically for a major iPhone launch. However, analysts like Dipanjan Chatterjee from Forrester are skeptical about the foldable phone's potential success, comparing it to Apple's previously unsuccessful Vision Pro headset.
Despite these concerns, the new foldable iPhone could potentially revolutionize the user experience, similar to how the Apple Watch has become a popular accessory despite its initial reception.
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