Samjin Amook brings new store concept to Busan's Gwangalli

Samjin Foods' popular fish cake brand, Samjin Amook, opened a pop-up store in Busan's tourist hotspot, Gwangalli Beach, on Saturday. The new space, called THE WAVE Gwangan, aims to provide a unique brand experience through partnerships with local businesses and limited-edition products.

The pop-up is designed as an interactive venue where customers can sample the brand's offerings, snap photos, and engage in seasonal activities and event-based programs. By leveraging Gwangalli's high tourist traffic and local lifestyle culture, Samjin Foods hopes to showcase the brand beyond its usual retail setting.

CEO Park Yong-jun expressed excitement about THE WAVE Gwangan, stating that it offers "new moments of enjoyment" for customers, marking a departure from Samjin Amook's traditional stores. The company plans to continue introducing collaborations with local brands and lifestyle content to differentiate the pop-up experience from its existing locations.

Visitors to Gwangalli Beach can now encounter a fresh perspective of Samjin Amook, as the venue features a ter...