Samjin Amook brings new store concept to Busan's Gwangalli
Samjin Foods’ fish cake brand Samjin Amook opened a pop-up space in Gwangalli area, a popular beach area in Busan, on Saturday, testing a new store concept through local brand partnerships and limited-edition products. The pop-up, THE WAVE Gwangan, is designed as a new brand-experience venue where customers can try the brand’s products, take photographs and participate in lifestyle programs with…
Samjin Foods, known for its popular fish cake brand Samjin Amook, has introduced a pop-up store concept in Busan's Gwangalli area. The store, named THE WAVE Gwangan, opened on Saturday and aims to provide a unique brand experience for customers.
The pop-up, situated in the bustling beach area, is designed to engage customers through local brand partnerships and limited-edition products. It serves as an innovative platform for customers to interact with the brand beyond its traditional retail format.
Samjin Foods CEO Park Yong-jun expressed his excitement about THE WAVE Gwangan, stating, "We will continue to introduce brand collaborations and lifestyle content that distinguish the space from our existing stores and show visitors to Gwangalli a new side of Samjin Amook." The venue will feature seasonal content and activity-based events, creating memorable experiences for the customers.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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- Samjin Amook brings new store concept to Busan's Gwangalli koreatimes.co.kr
