Nongshim to promote Shin Ramyun at K-culture festivals in 4 Indian cities
Nongshim will introduce Shin Ramyun instant noodles to young Indian consumers at K-culture festivals in four cities this month, the company said, as it expands its outreach beyond product sales into hands-on brand experiences. The instant noodle maker will run a "Shin Ramyun Bunsik" booth — "bunsik" referring to Korean snack foods — at HYBE INDIA Pop-Up Park events starting in mid-September in…
Nongshim plans to introduce Shin Ramyun instant noodles to Indian consumers at K-culture festivals in four Indian cities this month, the company announced. Going beyond product sales, Nongshim will run a Shin Ramyun Bunsik booth at HYBE INDIA Pop-Up Park events taking place in Chennai, Kolkata, Chandigarh, and Kochi starting mid-September.
Organized by HYBE, the Korean entertainment agency behind BTS, this festival features K-pop fan activities, creative experiences, and brand promotions under one roof. At each location, Nongshim will provide free tastings of Shin Ramyun noodles, along with games and giveaways designed to attract young festival-goers who are already invested in K-pop and Korean culture.
The company aims to leverage this cultural engagement to boost exposure to Korean food, solidifying Shin Ramyun's status as a globally recognized brand linked to Korea's culinary heritage. This move follows an initial phase of HYBE INDIA Pop-Up events.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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