Nongshim to promote Shin Ramyun at K-culture festivals in 4 Indian cities
Nongshim will introduce Shin Ramyun instant noodles to young Indian consumers at K-culture festivals in four cities this month, the company said, as it expands its outreach beyond product sales into hands-on brand experiences. The instant noodle maker will run a "Shin Ramyun Bunsik" booth — "bunsik" referring to Korean snack foods — at HYBE INDIA Pop-Up Park events starting in mid-September in…
Nongshim, the instant noodle company, plans to introduce Shin Ramyun to young Indian consumers at K-culture festivals in four Indian cities this month, the company announced. This move marks an expansion beyond traditional product sales into immersive brand experiences. The Shin Ramyun Bunsik booth, with "bunsik" meaning Korean snack foods, will be set up at HYBE INDIA Pop-Up Park events beginning mid-September in Chennai, Kolkata, Chandigarh, and Kochi.
The festival is organized by HYBE, the Korean entertainment agency behind the global hit group BTS, as part of an audition project in India, merging K-pop fan activities, creative experiences, and brand promotions under one roof. At each location, Nongshim will provide complimentary samples of Shin Ramyun noodles, along with interactive games and giveaways designed to attract young festival-goers already invested in K-pop and Korean culture.
The company aims to translate this cultural affinity into tangible exposure to Korean cuisine, solidifying Shin Ramyun's standing as a global brand emblematic of Korea's culinary landscape. This strategy follows a preliminary phase of HYBE INDIA Pop-Up Park in a different location.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
