Korean consumer brands head to Jakarta to tap growing halal market

The Korea International Trade Association (KITA) and Coex are set to host the 2026 Jakarta K-Premium Consumer Goods Fair from Thursday to Sunday at the JICC exhibition center in Jakarta. The fair, now in its eighth year, aims to introduce Korean consumer goods to Indonesia's burgeoning halal market.

Indonesia, home to around 290 million people, has approximately 87% of its population identifying as Muslim. This presents a significant opportunity for Korean firms to tap into this market. The fair is themed "K-halal" and focuses on Korean consumer products, specifically those suitable for a halal diet.

The event will see about 200 Korean consumer goods companies participating, alongside roughly 300 Indonesian buyers and 30 buyers from neighboring Malaysia. These attendees are expected to hold around 1,100 export consultations with Korean companies during the fair.

The Jakarta K-Premium Consumer Goods Fair is timed with Indonesia's upcoming halal certification rules, which are set to take effect in October. These new regulations have driven strong interest among Korean companies looking to establish an early presence in Indonesia's halal market. The fair will combine an exhibition with a buyer-matching program and a pop-up store, featuring approximately 200 Korean food, beauty, and home goods companies.