Korean consumer brands head to Jakarta to tap growing halal market

The Korea International Trade Association (KITA) and Coex are set to host the 2026 Jakarta K-Premium Consumer Goods Fair from Thursday to Sunday at the JICC exhibition center in Jakarta. The fair, now in its eighth year, will bring together approximately 200 Korean consumer goods companies targeting Indonesia's expanding halal market.

With about 87 percent of Indonesia's 290 million population being Muslim, the country's halal market is one of the world's largest. The event's theme, K-halal, aims to assist Korean firms in entering Indonesia's halal market. The timing of the fair coincides with Indonesia's mandatory halal certification rules set to take effect in October.

Organizers have timed the event to capitalize on the strong interest among Korean companies looking to establish an early foothold in the market. The fair will combine an exhibition with a buyer-matching program and a pop-up store. Around 300 Indonesian buyers and 30 buyers from neighboring Malaysia are expected to participate, holding approximately 1,100 export consultations with Korean companies during the event. The exhibition will feature about 200 Korean food, beauty, and home goods companies across.