Disney Taps Xbox Exec Jennifer Creegan as First Marketing Tech and Operations Chief
Disney has set former Xbox exec Jennifer Creegan as the company’s first head of marketing technology and operations. This newly created role, first announced earlier this year, is part of Disney chief marketing and brand officer Asad Ayaz’s enterprise marketing organization and will serve as part of the leadership team. Creegan will join Disney on […]
Disney has appointed Jennifer Creegan as its first head of marketing technology and operations. This newly created role is part of the company's enterprise marketing organization, led by chief marketing and brand officer Asad Ayaz.
Creegan, formerly an Xbox executive, will join Disney on September 7. According to Disney, her role will involve partnering across various businesses, including film, television, streaming, sports, parks, games, and consumer products, as well as with technology and data teams.
In this position, Creegan will help equip teams with greater insight into fans, enable faster decision-making, and create new opportunities to drive growth and deepen engagement. Ayaz stated that Creegan's experience will help Disney bring fans closer to its brands and stories in fresh and unexpected ways.
Brief written by urgent.news from Variety, TheWrap — 2 reports on this story. Machine-written — may contain errors; check the original before relying on it.
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