Disney Appoints Jennifer Creegan to New Head of Marketing Technology and Operations Role

The Walt Disney Company has announced the appointment of Jennifer Creegan to the newly created position of Head of Marketing Technology and Operations. This role, set to commence on September 7, is part of the company's new enterprise marketing organization and will report directly to Asad Ayaz, Disney's Chief Marketing and Brand Officer. The appointment is a testament to Disney's ongoing efforts to enhance fan experience through technology-driven marketing.

Creegan will serve as a key player in bridging Disney's various business sectors, including film and television, streaming services, sports, parks and experiences, games, and consumer products. Additionally, she will work closely with technology and data teams to foster innovation and expedite decision-making. Her role will empower teams with deeper insights into fan preferences, enabling quicker, more informed decisions and opening new avenues for growth and engagement.

Reflecting on the significance of her appointment, Asad Ayaz stated, "There are more ways than ever to experience Disney today, and that gives us an incredible opportunity to bring fans closer to the brands and stories they love." He further highlighted Creegan's expertise in using technology and data to create innovative marketing strategies, which he believes would be instrumental in shaping Disney's future Marketing team.

Previously, Creegan spent over two decades at Microsoft, leading Strategy, Business Planning & Insights for Xbox. In this capacity, she played a pivotal role in shaping business strategies across product, content, and monetization, with a focus on making Xbox more player-centric. Her leadership was recognized when she was named to Adweek's 50 in 2023.