Cass sweeps 2026 brand awards with triple win
Oriental Brewery’s flagship lager brand, Cass, cemented its dominance in the domestic market by sweeping three categories at the 2026 Brand of the Year Awards, including top votes for its traditional beer, zero-alcohol lineup and music festival properties. Cass won the beer category for the fourth consecutive year, while Cass Zero took the nonalcoholic beer category for a second straight year.…
Oriental Brewery’s Cass brand claimed a triple victory at the 2026 Brand of the Year Awards, showcasing its dominance in the domestic market. The brewery's flagship lager, Cass, took home the top spot in the beer category for the fourth straight year. In addition, Cass Zero, their zero-alcohol line, secured the top vote in the nonalcoholic beer category for the second consecutive year.
Furthermore, CassCool Festival, the brand's summer music event, was awarded the newly established Music Festival of the Year. Organized by the Korea Consumer Forum, the awards are determined by annual consumer voting, with over 770,000 participants this year. Cass's latest triumphs signify not only the strength of their products but also the success of their efforts to create more interactive brand experiences.
This year, Cass has launched a World Cup-themed pop-up called Cass Fan Base Camp and hosted viewing events at Cass Viewing Pubs. Additionally, they have promoted Cass Extreme Cold, a beer served at -3 degrees Celsius, and "Ultra Fresh" draft beer.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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- Cass sweeps 2026 brand awards with triple win koreatimes.co.kr
