Cass sweeps 2026 brand awards with triple win
Oriental Brewery’s flagship lager brand, Cass, cemented its dominance in the domestic market by sweeping three categories at the 2026 Brand of the Year Awards, including top votes for its traditional beer, zero-alcohol lineup and music festival properties. Cass won the beer category for the fourth consecutive year, while Cass Zero took the nonalcoholic beer category for a second straight year.…
Oriental Brewery's Cass beer brand claimed a triple victory at the 2026 Brand of the Year Awards, dominated by the domestic market. The flagship lager secured top votes in the beer category for the fourth consecutive year, while its zero-alcohol lineup, Cass Zero, triumphed in the nonalcoholic beer category for a second year in a row.
The summer music event, CassCool Festival, was also honored with the newly established Music Festival of the Year category. The Korea Consumer Forum organized the awards, which were determined by consumer voting, with over 770,000 people participating this year. Cass attributed its success to both the strength of its products and the positive response to its initiatives aimed at creating more interactive experiences around the brand.
This year, the brewery expanded its consumer-facing campaigns with a World Cup-themed pop-up called Cass Fan Base Camp and viewing events at Cass Viewing Pubs. They also promoted Cass Extreme Cold, served at a chilly minus 3 degrees Celsius, and "Ultra Fresh" draft.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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- Cass sweeps 2026 brand awards with triple win koreatimes.co.kr
