Audi and SAIC Motor launch innovation hub for China brand
Audi and SAIC Motor, a leading Chinese automaker, have announced the formation of an innovation hub dedicated to the China-exclusive AUDI brand. According to a statement released on Thursday, this Shanghai-based joint venture will focus on developing cutting-edge vehicle and driving-control technologies, AI-powered immersive smart cockpits, and advanced driver-assistance systems tailored for high-end Chinese consumers. The exact ownership structure of the venture remains undisclosed by the companies.
Audi, a premium brand under Volkswagen's umbrella, and SAIC Motor, one of China's largest automakers, will collaborate on the development of four new AUDI models utilizing the Audi ADP 2.0 platform. This dedicated architecture is designed for the next generation of intelligent connected vehicles. These new models will significantly expand the AUDI product lineup in China.
The inaugural vehicle from this collaboration is set to debuting in 2028. This groundbreaking venture brings together Audi's expertise in premium vehicles with SAIC Motor's extensive automotive manufacturing capabilities, signaling a significant step forward in the Chinese market for the AUDI brand.
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