Deep Read: Rettung oder Ruin: Im Endspiel um Opel setzt Stellantis auf einen gefährlichen Partner
Ermattete Marke, verramschte Autos: Der einst stolze Autobauer kämpft um seine Existenz. Chef Florian Huettl setzt auf ein Joint Venture – Experten sehen darin eine kurzfristige Versuchung.
Opel, once a proud German automotive marque, has seen its market share in Germany shrink dramatically over the past decade. In 2012, Opel sold 230,000 cars in Germany, but in 2022, the figure had dropped to just 136,000 – a 40% decline. Stellantis, Opel's parent company, now focuses its investments in other high-performing brands such as Peugeot, Fiat, Jeep, and Ram.
Meanwhile, Opel faces increasing competition from Chinese automakers like Leapmotor, with whom it has partnered to develop a new, cost-effective SUV model. This joint venture aims to bring a high-tech vehicle to Europe at an affordable price, with production set to begin in Spain by 2028. However, some industry experts warn that Opel may become redundant, as Chinese manufacturers gain ground in the European market, particularly in the compact car segment.
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
