Tech pilgrims flock to China as global innovation race heats up

Foreign investors and entrepreneurs are flocking to China's thriving innovation ecosystem, drawn by cutting-edge advancements in robotics, AI, electric vehicles and advanced manufacturing. The influx reflects concerns that China may seize the lead in technological revolution, prompting Western boardrooms to seek rare access to Chinese factories.

Robert Wu, CEO of Shanghai-based data firm Baiguan, organizes tours for up to $15,000 per person, with a majority of attendees originating from Southeast Asia. While data on these tech tours is limited, industrial tourism in China is booming, with the sector generating $17.8bn last year and projected to reach $44.6bn by 2029. Shanghai's tech tour agency GloPen reports a 50% increase in inquiries in 2026, primarily from European and Singaporean clients.

China has designated over 140 official demonstration sites to promote industrial tourism, with Xiaomi's EV factory attracting over 250,000 visitors since March 2024. Despite concerns about China's technological edge, many executives are coming with a mindset of humility and learning, eager to understand China's coordinated approach to AI deployment and state-backed technology investment.

Shenzhen, in particular, is positioning itself as a showcase for Chinese innovation, with foreign visitor numbers surging 70% last year and over 5 million entries recorded this year through August.